Overview

    Visual communication design is an independent artistic discipline, which prepares the students for the study of graphic design as well as crafts design and production, decorative design and multimedia design. Unlike other traditional arts, visual communication design shoulders the responsibility of serving the society and guiding the current social aesthetic requirements.

Objectives

1. To gain the ability to apply interactive media and aesthetic theories to artistic design;

2. To gain the ability to engage in high-level creative design;

3. To become advanced application-oriented professional talents in overall design panning. 

Core Curriculum

1. Basic courses: Plane Formation, Color Formation, and Three Dimensional Composition

2. Professional courses: Font Logo Design, Creative Graphics, Layout, Poster Design, VI Design, Book Design, Packaging Design, Web Design and Decorative Painting, ect.

3. Software courses: Photoshop, Indesign, Illustrator, Dreamweaver, Premier, etc.

Features

1. Professional setting and educational philosophy are based on practical teaching and employment-oriented trend.

2. Based on professional teaching, a variety of directions are possible, such as UI interface design trend.

3. Teaching is guided by the social needs to build a close relationship between school and society.

Future Outlook

  Visual communication design is a basic discipline for design class, from which a number of other professional disciplines derive, such as exhibition design, UI interface design and multimedia art design. With the social and technological development, there will be an increasing demand for visual communication design with a growing wide range of applications covering all aspects of life.